Strategic brand design for New Zealand businesses
Become the obvious choice with strategic branding for your business
Imagine clients choosing you without hesitation because your brand makes you the obvious choice.
That's what happens when strategy comes before brand design. Instead of jumping straight to logos and colours, we start by uncovering what makes you different. Then we build a visual identity that proves it.
Whether you need strategic clarity, a complete brand identity, or the full brand & website transformation, we'll figure out the right starting point to get you there.
Strategy first. Pretty second. Always.
Ready to get started? Here's what branding packages are on offer:
The Signature Brand Design Package
A mini strategy session plus complete visual system package.
This is my go-to package for businesses that need professional visual branding now.
Who it is for
New businesses that need to launch with a professional brand
Businesses refreshing their look but not doing a complete rebrand
Companies that need strong visual identity without the full strategic deep-dive
Includes
Mini strategy session (positioning clarity and brand direction)
Logo set (primary, secondary, and icon)
Custom colour palette & font pairing
Files saved in web & print format
Basic style guide
The process
Strategy Session (1 week)
Brand questionnaire
60min strategy consultation
Direction and mood board
Visual Design (1 week)
1 fully developed concept
Feedback and refinement
Finalisation (1 week)
Style guide creation
File preparation and delivery
Usage guidance
Investment
$2000 +gst NZD
Timeline
Approx. 3 weeks from kickoff to delivery
Add-Ons
Icons/small brand Illustrations
Brand pattern
Brand collateral ie. business cards, social media template, letterhead, signage etc
This isn't just designing a pretty logo. We start with a strategy session to understand your positioning and direction, then create a cohesive visual system that gives you everything you need to show up professionally, without the full brand positioning deep-dive.
The Luxe Brand Design Package
A full brand strategy & identity design package.
Complete brand positioning and visual identity, from strategic foundation to designed touch points.
Who it is for
Established businesses ready to compete on expertise, not price
Businesses with DIY or outdated branding that's holding them back
Companies preparing for growth and need professional positioning
Includes
Strategic positioning work (differentiation, messaging, audience clarity) with workshop
Logo set (primary, secondary logos, submark and icon)
Custom colour palette & font pairing
Set of brand icons or brand pattern
Website Favicon
Social Media Profile
Comprehensive brand guidelines
Business card design
Launch support and guidance
The process
Discovery & Strategy (3 weeks)
Strategic questionnaire
Research, competitive analysis
Messaging framework development
Co Create Workshop
Visual Exploration (2-3 weeks)
Mood boards and direction options
Voice identity
1 logo concept fully developed
Feedback and refinement
Brand System Development (1 week)
Collateral and template creation
Final refinements
Finalisation & Launch (1 week)
Brand guidelines documentation
File preparation and delivery
Launch planning and support
Investment
$4000+gst NZD
Timeline
Approx. 8 weeks from booking to delivery
This is all about making your business the obvious choice. We start with deep strategic work to uncover what genuinely sets you apart, then build a complete visual identity system that communicates it consistently across every touchpoint. You get both the positioning clarity and the professional brand to prove it.
Want the complete transformation?
The Branding & Website Package gives you both, built together as one brilliant cohesive system. Find it here
Kind words from clients
"I've worked with Kelly many times now and always have a great experience and I'm always stoked with her work! Kelly is very talented, professional yet easy going and just a pleasure to work with. I recommend her to everyone!!"
Jess Brown, Jess Brown Artistry, Otorohanga
Why work with me?
Strategy first approach
We figure out what makes you different before touching design, because pretty doesn't work without strategic foundation.
Collaborative process
Clear communication, regular check-ins, and your input throughout. This is partnership, not just delivery.
Continued support
I don't disappear after launch. You'll keep getting strategic insights and guidance as your brand grows.
FAQs
How much does branding cost?
The Signature Brand Design Package is $2000 +gst. It includes a suite of logo files, colour palette, font pairing and a basic style guide.
The Luxe Brand Design Package is full strategic brand design identity. This package is $4000 +gst. It includes a 3 week strategy & research process with workshop, plus complete logo design with colour palette, font pairings, extra icons or brand pattern, business card design, and comprehensive style guide.
Please feel free to book a free 20min call to discuss your business needs here
What's included in brand guidelines?
Your brand guidelines document covers logo usage, colour specifications, typography, visual elements, and application examples. It's everything you or a future designer needs to keep your brand consistent.
Will you advise where to purchase the font files?
Yes, absolutely! While I'm unable to provide the font files directly, I'll point you to exactly where you can purchase them, so your branding stays consistent across everything you do.
How does payment work for your packages?
Payment is structured in 2 milestones throughout the project, tied to key phases. For example: deposit at project start, and final payment prior to delivery of completed files. We'll discuss the exact structure before you commit.
How involved do I need to be in my brand project?
You'll be actively involved in strategy sessions and providing feedback at key decision points, but I handle the heavy lifting. Depending on your project, plan for about 3-8 hours of your time spread across the project, plus reviewing materials between sessions.
What happens after the brand project ends?
I don't disappear. You'll get launch support, and I'm always available for questions. Plus, you'll keep receiving strategic insights through my newsletter and can reach out anytime you need guidance as you grow.
Branding case studies
Naked Aesthetics
Beauty Industry
Modern branding for Claire's skin cosmetic treatment business. Read more
Leah Hoskin Photography
Photography Industry
Full rebrand for Te Awamutu birth & family photographer, Leah. Read more
Roam Marine Parade
Hospitality Industry
A creative and illustrative brand & website design for Napier based cafe. Read more
NeuroFocus Consulting
Consulting Industry
Fresh branding for Donelle and her new consulting business. Read more
All Iced Up
Cake Industry
Fun inspired cake & cookie rebrand for Ali in Pirongia. Read more
Petal Passion
Florist Industry
Nature inspired rebrand for Sharyn, local Cambridge florist. Read more
Kind words from clients
"Kelly is a spectacular designer. She learns about you in depth and has a sixth sense for translating ideas, thoughts and words into a visual, eye-catching and cohesive design. It is no short of magic what she does!"
Natasha Jennings, Sage Intuition, Waikato
Ready to work together?
Ready to dive in? Book a free 20min discovery call and we'll talk through your goals and get the ball rolling!
Not sure what you need? Start with a Brand Audit, we'll figure out exactly what's holding your brand back and what needs to happen next.
Based in Kihikihi, Te Awamutu, working with ambitious growing businesses across New Zealand
ABOUT
A Waikato graphic design studio helping ambitious, growing New Zealand businesses become the obvious choice in their market through strategic branding & websites.
GET IN TOUCH
kelly@creativebox.co.nz
0272468761
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