Jess Brown Artistry brand & website case study
Project: Edgy brand & website design for cosmetic tattooist, Jess Brown
The Client
Some projects come full circle in the most satisfying way — and this is one of them.
I first met Jess Brown years ago when I designed the website for Brows & Co, showcasing her incredible cosmetic tattoo work. We stayed in touch as her business quietly grew and evolved. Then, early last year, Jess got in touch with exciting news: she was ready for something new. A rebrand to match a new direction, an expanded set of services, and the full scope of her artistic talent.
Cue: one very exciting rebranding project.
The Challenge
Jess wasn't just refreshing a logo — she was stepping into a whole new identity. Brows & Co had served her well, but it no longer reflected the breadth of what she was offering or the level she was working at.
She needed a brand that:
Reflected her evolution as an artist, not just a service provider
Captured the sophisticated, moody aesthetic that felt true to her vision
Worked beautifully across every touchpoint — signage, stationery, website, and beyond
Felt timeless enough to grow with her, but distinctive enough to stop the scroll
The Approach
We started with where Jess was heading — and worked backwards from there.
Together we worked through:
Who her ideal clients are — people who appreciate artistry, not just a treatment; clients who seek out quality, have a strong aesthetic sense, and want to feel like they're in the hands of someone truly skilled
What makes her different — her exceptional artistic talent and the way she brings a genuine creative eye to her work, elevating cosmetic tattooing into something closer to fine art
What the brand needed to communicate — sophistication with a hint of playfulness; something moody and memorable that still felt warm and personal
Then we built the visual identity around that direction:
A logo and visual identity drawing from moody 90s aesthetics — rich greens, clay browns, and inky splashes that feel both deeply current and completely timeless
Typography and design elements that balance artistic edge with refined elegance
A cohesive brand system built to carry seamlessly across signage, stationery, her website, and every client-facing touchpoint
A new brand name — Jess Brown Artistry — that positions her exactly where she belongs: as an artist, not just a technician
The Solution
The result is a brand that oozes sophistication — and feels unmistakably, authentically Jess.
Every element works together. The moodiness, the richness of colour, the playful touches woven through a refined framework — it all tells a story that her clients feel before they even book an appointment.
A timeless yet distinctive logo and visual identity built to last
A colour world of deep greens, warm clays, and inky tones that sets her apart in her market
Consistent brand assets across print, digital, signage, and stationery
A brand presence that positions Jess Brown Artistry as the premium choice
The Results
Jess now shows up exactly as the artist she is — with a brand that matches her talent, honours her evolution, and makes the right clients stop and take notice.
The results are, honestly, delicious. 🖤
See the website here.
Kind words from the client
"I've worked with Kelly many times now and always have a great experience and I'm always stoked with her work! Kelly is very talented, professional yet easy going and just a pleasure to work with. I recommend her to everyone!!"
Jess Brown, Jess Brown Artistry, Waikato
Ready to work together?
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Not sure what you need? Start with a Brand Audit, we'll figure out exactly what's holding your brand back and what needs to happen next.
Based in Kihikihi, Te Awamutu, working with ambitious growing businesses across New Zealand.
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A Waikato graphic design studio helping ambitious, growing New Zealand businesses become the obvious choice in their market through strategic branding & websites.
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kelly@creativebox.co.nz
0272468761
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