Jess Brown Artistry brand & website case study
Project: Edgy brand & website design for cosmetic tattooist, Jess Brown
The Client
Some projects come full circle in the most satisfying way — and this is one of them.
I first met Jess Brown years ago when I designed the website for Brows & Co, showcasing her incredible cosmetic tattoo work. We stayed in touch as her business quietly grew and evolved. Then, early last year, Jess got in touch with exciting news: she was ready for something new. A rebrand to match a new direction, an expanded set of services, and the full scope of her artistic talent.
Cue: one very exciting rebranding project.
The Challenge
Jess wasn't just refreshing a logo — she was stepping into a whole new identity. Brows & Co had served her well, but it no longer reflected the breadth of what she was offering or the level she was working at.
She needed a brand that:
Reflected her evolution as an artist, not just a service provider
Captured the sophisticated, moody aesthetic that felt true to her vision
Worked beautifully across every touchpoint — signage, stationery, website, and beyond
Felt timeless enough to grow with her, but distinctive enough to stop the scroll
The Approach
We started with where Jess was heading — and worked backwards from there.
Together we worked through:
Who her ideal clients are — people who appreciate artistry, not just a treatment; clients who seek out quality, have a strong aesthetic sense, and want to feel like they're in the hands of someone truly skilled
What makes her different — her exceptional artistic talent and the way she brings a genuine creative eye to her work, elevating cosmetic tattooing into something closer to fine art
What the brand needed to communicate — sophistication with a hint of playfulness; something moody and memorable that still felt warm and personal
Then we built the visual identity around that direction:
A logo and visual identity drawing from moody 90s aesthetics — rich greens, clay browns, and inky splashes that feel both deeply current and completely timeless
Typography and design elements that balance artistic edge with refined elegance
A cohesive brand system built to carry seamlessly across signage, stationery, her website, and every client-facing touchpoint
A new brand name — Jess Brown Artistry — that positions her exactly where she belongs: as an artist, not just a technician
The Solution
The result is a brand that oozes sophistication — and feels unmistakably, authentically Jess.
Every element works together. The moodiness, the richness of colour, the playful touches woven through a refined framework — it all tells a story that her clients feel before they even book an appointment.
A timeless yet distinctive logo and visual identity built to last
A colour world of deep greens, warm clays, and inky tones that sets her apart in her market
Consistent brand assets across print, digital, signage, and stationery
A brand presence that positions Jess Brown Artistry as the premium choice
The Results
Jess now shows up exactly as the artist she is — with a brand that matches her talent, honours her evolution, and makes the right clients stop and take notice.
The results are, honestly, delicious. 🖤
See the website here.
Kind words from the client
"I've worked with Kelly many times now and always have a great experience and I'm always stoked with her work! Kelly is very talented, professional yet easy going and just a pleasure to work with. I recommend her to everyone!!"
Jess Brown, Jess Brown Artistry, Waikato
Ready to work together?
Enquire today and let’s chat about your project and how we can work together.
Based in Kihikihi, Te Awamutu, working with ambitious growing businesses across New Zealand.
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Creative Box is a design studio helping New Zealand businesses clarify their positioning and strengthen their brands with personality. Strategic branding, brand strategy & websites.
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kelly@creativebox.co.nz
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