Brand Audit with a New Zealand strategic designer
Get complete clarity on what's not working... and what to do about it.
You know your brand isn't quite right, but you're not sure where the problem is.
Is it your positioning? Your visual identity? Your messaging? And more importantly, what should you actually do about it?
A Brand Audit answers these questions. We'll take a strategic look at your current brand, identify the gaps and opportunities, and give you a clear roadmap forward. You'll walk away knowing exactly what's holding your brand back and what needs to happen next to fix it.
Figure out what's not working (and what is)
We'll pinpoint the specific problems. Whether it's your positioning, visual identity, messaging, or how you stack up against competitors, so you finally know what needs fixing.
See the bigger picture
You'll get a complete view of your brand. How all the pieces work together (or don't), and where the gaps are holding you back.
Know what to do next
You'll walk away with a clear action plan showing exactly what to tackle first, what can wait, and why, no more guessing.
Many clients use the Brand Audit to kick off a complete brand transformation with me. Others prefer to implement the recommendations on their own or in stages—whatever works best for your business.
How it works
We start with strategy
You'll fill out a short questionnaire about your business, goals, and current brand. This gives me the foundation I need to assess your brand strategically, not just visually.
I do the deep dive
I'll review every aspect of your brand—positioning, messaging, visual identity landscape, and record a video walking through my findings.
We figure out what's next together
We'll jump on a collaborative workshop to discuss the findings, talk through the roadmap, and prioritise what needs to happen.
You'll leave with complete clarity and confidence about your next steps.
Who is the Brand Audit for?
This Brand Audit is for you if you know something isn't working with your brand but can't quite pinpoint what.
Maybe you're considering a rebrand but want strategic clarity before committing. Or you need to understand what's actually holding your brand back before investing in design work.
Either way, you're looking for an expert assessment and a clear roadmap forward, not guesswork.
FAQs
Who is the Brand Audit for?
Service businesses who know something's not working but aren't sure what
Businesses considering a rebrand but want clarity first
Companies that want to understand their brand gaps before investing in design
Who is the Brand Audit not for?
Brand new businesses without an existing brand to assess
Businesses already certain they need a complete rebrand (jump straight to Strategic Brand Design)
Businesses looking for quick logo tweaks (this is strategic assessment, not design work)
What does it include?
Pre-questionnaire
Comprehensive brand audit document (covering current perception, positioning gaps and opportunities, visual identity assessment, messaging effectiveness, competitive positioning) plus video presentation.
Collaborative 60min workshop to discuss findings, create roadmap and next steps
Action plan with recommendations
The process
Pre-audit questionnaire and materials review
Analysis and audit of brand
Findings presentation with follow up workshop
Written recommendations delivered
How do we do the workshops?
These are collaborative and can be done via Google Meet or in person at my Kihikihi based studio.
What is the investment
$500+gst NZD
** Please note The Brand Audit fee is payable in full at time of booking.
Timeline
1 week from booking to delivery, plus the 60min collaborative workshop.
What happens after the Brand Audit?
Many clients use the Brand Audit to kick off a complete brand transformation with me. Others prefer to implement the recommendations on their own or in stages—whatever works best for your business.
Why work with me?
Here's what 20+ years of designing brands has taught me: clarity changes everything.
When you understand what makes you different, who you're really for, and what your brand should communicate, that's when transformation happens. A Brand Audit gives you that foundation.
My approach is collaborative and straightforward: we'll figure out what your brand needs together, then create a clear roadmap forward.
Kind words from clients
"Ahhhh Kelly I love it! You are one seriously clever lady, you listened to my vision and then you brought it to life! Love, love, love the branding you did for me."
Laura Townsend, Skin Depot, Hamilton
Ready to dive into your Brand Audit and get some clarity?
We'll figure out exactly what's holding your brand back and what needs to happen next.
Based in Kihikihi, Te Awamutu, working with ambitious growing businesses across New Zealand
ABOUT
A Waikato graphic design studio helping ambitious, growing New Zealand businesses become the obvious choice in their market through strategic branding & websites.
GET IN TOUCH
kelly@creativebox.co.nz
0272469871
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