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The design process

How we work together on your brand & website...

Look, I know you're busy running a business and the last thing you need is a complicated design process that eats up your time and energy. So I've kept things simple, clear, and collaborative. Here's exactly what to expect when we work together.

How the branding design process works

Image of hand drawn red coffee cup with heart

Initial chat

First, we'll jump on a 20-minute discovery call to talk about what you need and what you're hoping to achieve with your new branding.

Image of hand drawn red criss cross grid.

Discovery & strategy

Before touching design, we do the clarity work. We figure out your actual positioning. What makes you different? Who's your ideal client? What your brand should be communicating?

Image of hand drawn red pencil with squiggly line

Build a brand that proves it

Once we know what makes you different, I begin with your mood board, and then translate it into cohesive visuals that work across every touchpoint ie. website, socials

Image of hand drawn red cocktail glass

Delivery & launch

Once you approve everything, I'll prepare and deliver all your final files—ready to use, with plenty of support to get you launched smoothly.

How the website design process works

Image of hand drawn red coffee cup with heart.

Initial chat

First, we'll jump on a 20-minute discovery call to talk about what you need and what you're hoping to achieve with your new website.

Image of hand drawn red criss cross grid

Discovery & strategy

Before touching design, we do the clarity work. We figure out your actual positioning—what makes you different, who your ideal client is, and what your brand should communicate?

Image of hand drawn red pencil with squiggly line

Build a website that proves it

Once we know what makes you different, I create your mood board for visual direction, map out your site structure, craft strategic messaging—then build a cohesive website that communicates your value from the first click.

Image of hand drawn red cocktail glass

Delivery & launch

Once you approve your new website, we'll sort the tech details—domain name, hosting, and everything needed for launch. You'll have plenty of support throughout.

Investment is structured in milestone payments tied to project phases. We'll discuss the specific breakdown during our initial conversation, and everything is outlined clearly in your proposal.

Kind words from the client

“Kelly created an outstanding website for us. She was very good at listening to understand what we wanted, and then bringing the brand to life, visually.

Her communication was fantastic and she always went the extra step to make sure we were happy. We had so much fun working together, it's a shame the website is finished. Highly recommend!” 
Helen Laidlaw, Business Advisor, Hamilton

Ready to work together?

Ready to dive in? Book a free 20min discovery call and we'll talk through your goals and get the ball rolling!

Not sure what you need? Start with a Brand Audit, we'll figure out exactly what's holding your brand back and what needs to happen next.

Based in Kihikihi, Te Awamutu, working with ambitious growing businesses across New Zealand.

 

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