Strategic brand design for New Zealand businesses
A brand built around you and your clients
Let's create a brand that feels unmistakably you and attracts the kind of clients you want to work with.
Every project starts with a conversation so I can understand your business, your people, your clients and what sets you apart. Then I turn that thinking into a brand that's creative, cohesive and packed with personality.
Based in Te Awamutu, I work with businesses across the Waikato and New Zealand who are just starting out or their existing brand isn't working for them anymore.
Strategy first. Design second.
A logo is only one small part of your brand. The real work is understanding what makes you different, then turning that into a visual identity your ideal clients can recognise, remember and connect with.
Before I start designing, we work through the strategic foundations of your brand: what you do, who you're for, what makes you different and how you want to be perceived.
Then I turn that strategy into the visuals.
Your logo, colours, typography, imagery and brand elements all work together to create a cohesive identity with personality and purpose.
My brand packages
From first brand to full refresh, here's what's possible:
The Foundation Brand Design Package
Get your brand foundations in place.
For new businesses or those needing a professional, cohesive identity without an extensive strategy process.
Includes
Consult to know your brand direction
Core logo set (primary, secondary, and icon)
Social media profile & favicon
Custom colour palette & font pairing
Files saved in web & print format
Basic style guide
Investment
$2250 +gst NZD
The Signature Brand Design Package
Build a brand that's unmistakably you. A focused strategy session + complete visual identity.
For established or growing businesses ready to strengthen their positioning and create a distinctive visual identity.
Includes
Deeper brand discovery and strategy
Audience and positioning clarity
Full visual identity with supporting brand elements (primary, secondary, submark, set of simple brand icons or pattern, website favicon & social media profile)
Custom colour palette & font pairing
Brand guidelines
Launch support and guidance
Investment
$3250+gst
The Luxe Brand Strategy & Design Package
Transform your brand with strategy and depth. Deep strategic thinking + complete brand identity.
For established businesses ready for a more comprehensive strategic rebrand to support their next stage of growth.
Includes
In-depth brand strategy
Research and competitor analysis
Positioning and messaging
Full visual identity with supporting brand elements (primary, secondary, submark, set of simple brand icons or pattern, website favicon & social media profile)
Custom colour palette & font pairing
Choose 1 from: Business card design, social media templates, facebook banner, price list, or gift voucher
Comprehensive brand guidelines
Launch support and guidance
Investment
$5000 +gst NZD
Kind words from clients
"I've worked with Kelly many times now and always have a great experience and I'm always stoked with her work! Kelly is very talented, professional yet easy going and just a pleasure to work with. I recommend her to everyone!!"
Jess Brown, Jess Brown Artistry, Otorohanga
Why work with me as your brand designer?
Clarity first approach
We figure out what makes you different before touching the design, because great creative work always starts with clarity.
Collaborative process
Clear communication, regular check-ins, and your input throughout. This is partnership, not just delivery.
Continued support
I don't disappear after launch. You'll keep getting strategic insights and guidance as your brand grows.
FAQs
How much does branding cost?
My brand design packages start at $2,250 + GST, with three options depending on the level of strategy and design support your business needs.
Foundation Brand – $2,250 + GST: The essential foundations for a professional, cohesive brand identity.
Signature Brand – $3,250 + GST: A more in-depth brand experience, combining strategic thinking with a distinctive visual identity.
Luxe Brand – $5,000 + GST: A comprehensive branding experience, including deeper brand strategy, positioning and a complete visual identity.
Every business is different, so if you're not sure which package is right for you, let's chat. We can work out what your business needs and find the best fit.
Feel free to contact me here
What's included in brand guidelines/style guide?
Your brand guidelines document covers logo usage, colour specifications, typography, visual elements, and application examples. It's everything you or a future designer needs to keep your brand consistent.
Will you advise where to purchase the font files?
Yes, absolutely! While I'm unable to provide the font files directly, I'll point you to exactly where you can purchase them, so your branding stays consistent across everything you do.
How does payment work for your packages?
Payment is structured in 2 milestones throughout the project, tied to key phases. For example: deposit at project start, and final payment prior to delivery of completed files. We'll discuss the exact structure before you commit.
How involved do I need to be in my brand project?
You'll be actively involved in strategy sessions and providing feedback at key decision points, but I handle the heavy lifting. Depending on your project, plan for about 3-8 hours of your time spread across the project, plus reviewing materials between sessions.
What happens after the brand project ends?
I don't disappear. You'll get launch support, and I'm always available for questions. Plus, you'll keep receiving strategic insights through my newsletter and can reach out anytime you need guidance as you grow.
Branding case studies
Naked Aesthetics
Beauty Industry
Modern branding for Claire's skin cosmetic treatment business. Read more
Leah Hoskin Photography
Photography Industry
Full rebrand for Te Awamutu birth & family photographer, Leah. Read more
Roam Marine Parade
Hospitality Industry
A creative and illustrative brand & website design for Napier based cafe. Read more
NeuroFocus Consulting
Consulting Industry
Fresh branding for Donelle and her new consulting business. Read more
All Iced Up
Cake Industry
Fun inspired cake & cookie rebrand for Ali in Pirongia. Read more
Petal Passion
Florist Industry
Nature inspired rebrand for Sharyn, local Cambridge florist. Read more
Annah Verheij
Wellness Industry
A warm, welcoming brand & website for Kihikihi's Contact Care practitioner, Annah. Read more
Jess Brown Artistry
Beauty Industry
Edgy rebrand for Waikato cosmetic tattooist, Jess Brown. Read more
Sage Intuition
Wellness Industry
Rebranded with new ecommerce website—enabling new product launches & ongoing business growth. Read more
Kind words from clients
"Kelly is a spectacular designer. She learns about you in depth and has a sixth sense for translating ideas, thoughts and words into a visual, eye-catching and cohesive design. It is no short of magic what she does!"
Natasha Jennings, Sage Intuition, Waikato
Ready to work together?
Enquire today and let’s chat about your project and how we can work together.
Based in Kihikihi, Te Awamutu, working with ambitious growing businesses across New Zealand
ABOUT
Creative Box is a design studio helping New Zealand businesses clarify their positioning and strengthen their brands with personality. Strategic branding, brand strategy & websites.
GET IN TOUCH
kelly@creativebox.co.nz
0272468761
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