Sage Intuition brand case study
Project: Full brand design for Waikato based herbal medicine and naturopath, Sage Intuition
The Client
You are going to love this colour palette. I'm just going to say that upfront.
Natasha is the warm, grounded soul behind Sage Intuition — a natural health practitioner supporting women in their physical wellbeing through a beautifully complementary mix of naturopathy, nutrition, reiki healing, and herbal medicine. The kind of practitioner who makes you feel completely at ease the moment you meet her.
Her work is thoughtful, holistic, and deeply personal. Her brand, though, wasn't telling that story — yet.
The Challenge
Natasha had been in business for a couple of years, but her existing logo had started to feel like it didn't quite fit. It wasn't reflecting who she was, what she stood for, or — crucially — where she was heading.
Because Natasha isn't just building a practice. She has big future goals. And her brand needed to be ready for all of it.
She needed a brand that:
Felt as warm, natural, and trustworthy as the experience of working with her
Reflected her holistic, nature-led approach to women's health
Worked hard across every touchpoint — signage, business cards, website, labels, and beyond
Could grow with her — built not just for now, but for everything that's coming next
The Approach
We started by getting clear on the full picture — not just what the brand needed to look like today, but what it needed to carry into Natasha's future.
Together we worked through:
Who Natasha's ideal clients are — women seeking a natural, supportive approach to their health; people who want to feel genuinely cared for, not just treated
What makes her different — the rare combination of modalities she brings together, and the warmth and trust she creates from the very first conversation
What the brand needed to communicate — that when someone encounters Sage Intuition for the first time, they immediately know they're in the right place
Then we built the visual identity to carry all of that:
Custom illustrations to elevate the brand and give it a distinctive, considered feel that sets it apart
A warm, autumn-inspired colour palette — energising and grounding in equal measure, just like Natasha herself
A suite of logo variations designed to work beautifully across signage, business cards, her upcoming website, and everything in between
A cohesive brand framework rooted in Natasha's natural philosophy — so every element feels intentional and aligned
The Solution
The result is a brand that feels completely, unmistakably Natasha.
From there, we were able to bring the full brand experience to life — designing her new website, herbal medicine labels, and brochures so that every digital and print touchpoint tells the same story. Consistent, considered, and cohesive from start to finish.
A visual identity that radiates warmth, nature, and genuine care
Illustrations that elevate and differentiate across every application
A website, labels, and brochures that create a seamless customer journey
A brand that meets Natasha where she is — and is ready for where she's going
The Results
Sage Intuition now has a brand that feels as beautiful and intentional as the care Natasha provides. When someone meets her or discovers her work online, there's no question — they know they're exactly where they need to be.
I absolutely loved this one. And there's more to come. 🖤
Check out Natasha's website here
Photography of Natasha & products by Holly Horforth Photography
Kind words from the client
"Kelly is a spectacular designer. She learns about you in depth, because your business is really all about how you serve others best and your branding needs to reflect that.
She has a sixth sense for translating ideas, thoughts and words into a visual, eye-catching and cohesive design. It is no short of magic what she does!"
Natasha Jennings, Sage Intuition. Waikato.
Ready to work together?
Ready to dive in? Book a free 20min discovery call and we'll talk through your goals and get the ball rolling!
Not sure what you need? Start with a Brand Audit, we'll figure out exactly what's holding your brand back and what needs to happen next.
Based in Kihikihi, Te Awamutu, working with ambitious growing businesses across New Zealand.
ABOUT
A Waikato graphic design studio helping New Zealand businesses show up with confidence and attract the right clients through strategic branding & websites.
GET IN TOUCH
kelly@creativebox.co.nz
0272468761
INFORMATION
About
Recent Work
The Process
Blog
Contact