One of my fave projects recently, working with the team behind Farmers' Markets NZ to update their branding and give them a fresh vibrant look to really showcase what they do and most importantly what they stand for.
Farmer's Market NZ do incredible work supporting our growers and vendors at local farmers markets throughout the country. Our growers and vendors play a vital role in our nations food system and the Farmers' Markets NZ work closely with them to support and foster the ongoing development of local farmers markets in New Zealand, and spread the passion for fresh seasonal local food through education.
The colourful gazebos not only reflect the vibrancy of the markets, but how Farmers' Markets NZ acts as an "umbrella" looking after the community of all New Zealand growers, vendors and markets. The fun organic font, colours, and angled positioning of the elements add extra depth and character to their branding.
A really fun project and probably quite timely considering the huge challenges our New Zealand farmers have had to face around the country recently.