Annah Verheij brand & website case study
Project: Full creative brand & website design for Kihikihi's ConTact C.A.R.E Practitioner, Annah
The Client
Prepare yourself for this colour palette — because it is bright, bold, and absolutely gorgeous.
Annah Verheij is a ConTact C.A.R.E Practitioner based in Kihikihi, and she is as wonderful as the work she does. Warm, fun, and genuinely dedicated to her clients — Annah has a gift for making people feel heard and at ease, taking a gentle, thorough approach to every treatment and making sure you always understand exactly what's happening and why.
Oh, and I learned a fascinating amount about the human skeleton during this project. More on that in a moment.
The Challenge
ConTact C.A.R.E is still a relatively new method — which means Annah's brand had an important job beyond just looking beautiful. It needed to build trust, explain the work clearly, and make it easy for people in the Kihikihi and Te Awamutu area to find her, understand what she offers, and feel confident booking in.
She needed a brand that:
Captured her fun, feminine, and grounded personality instantly
Reflected the depth and dedication she brings to the ConTact C.A.R.E method
Educated as well as attracted — helping new clients understand something they may never have encountered before
Worked seamlessly across her website, socials, business cards, and printed materials
The Approach
We started with what makes Annah and her practice truly distinctive — and built everything from there.
Together we worked through:
Who Annah's ideal clients are — people looking for a gentle, knowledgeable practitioner they can trust; clients who want to feel genuinely listened to and clearly informed every step of the way
What makes her different — her thorough, caring approach, her ability to explain complex methods with clarity and warmth, and her deep commitment to the ConTact C.A.R.E practice
What the brand needed to communicate — approachable expertise; a sense of fun and femininity grounded in something earthy and real
Then we built the visual identity around that foundation:
Custom illustrations inspired by the body's bones — because when your work is rooted in the human skeleton, your brand should be too (and yes, this was as fun to create as it sounds)
A bright, feminine, earthy colour palette that captures Annah's personality while feeling grounded and trustworthy
A versatile logo suite designed to work beautifully across every touchpoint — website, socials, business cards, and beyond
A cohesive brand system — fonts, colours, and design elements that create instant recognition wherever Annah shows up
The Solution
With the brand foundation in place, we moved into building Annah's new website — designed to do the heavy lifting of turning curious visitors into confident bookings.
That meant getting intentional about:
Visual consistency throughout — natural, light-filled photography and a warm, easy browsing experience that feels like Annah herself
Clear, accessible explanation of the ConTact C.A.R.E method — including a full breakdown of what it can help with and an FAQ section, so no one leaves the site still wondering what it's all about
Testimonials that do the talking — validating Annah's skill and the warmth of her practice through the words of happy clients
Local SEO — making sure people searching in Kihikihi and Te Awamutu can actually find her
A prominent, effortless Book Now button — because once someone's ready, booking should take seconds
The Results
Annah now has a complete brand and website that works as hard as she does — attracting the right clients, educating them with ease, and making it simple to take that next step.
Her brand is fun, distinctive, and completely her. And her website? It turns curious browsers into booked appointments.
I had the absolute best time on this one — and I came out of it with a whole new appreciation for what our skeletons are quietly doing for us every single day. 🖤
Check out Annah's website here
Kind words from the client
"Kelly is warm, fun and so exceptionally clever! It has been such a valuable experience working with her. She took the time to really know me and really captured that essence within my branding. She took all my feelings and vague thoughts and turned them into tangible perfection! I am stoked with the final product, it is LUSH!"
Annah Verheij, ConTact C.A.R.E Practitioner, Kihikihi
Ready to work together?
Ready to dive in? Book a free 20min discovery call and we'll talk through your goals and get the ball rolling!
Not sure what you need? Start with a Brand Audit, we'll figure out exactly what's holding your brand back and what needs to happen next.
Based in Kihikihi, Te Awamutu, working with ambitious growing businesses across New Zealand.
ABOUT
A Waikato graphic design studio helping New Zealand businesses show up with confidence and attract the right clients through strategic branding & websites.
GET IN TOUCH
kelly@creativebox.co.nz
0272468761
INFORMATION
About
Recent Work
The Process
Blog
Contact