Train With Yvette brand & website case study
Project: Holistic brand & website design for personal trainer, Yvette
The Client
Meet Yvette — and try not to feel immediately inspired to go outside and do something active.
Yvette is the personal trainer and fitness coach behind Train With Yvette, and she brings the most incredible energy to everything she does. Warm, motivating, and genuinely passionate about health and fitness in the most holistic, human way — she's the kind of coach who makes you feel like you actually can, whatever your starting point.
Her programs are largely outdoors. Her values are deeply family-oriented. And her brand needed to reflect all of it.
The Challenge
Fitness branding has a tendency to go one of two ways: aggressively sporty, or coldly clinical. Yvette is neither of those things — and her brand needed to say so clearly.
She needed a brand that:
Captured her warm, holistic, family-first approach to health and fitness
Reflected her genuine love of the outdoors and connection to nature
Felt flexible enough to work across t-shirts, business cards, her website, and digital spaces
Gave her the consistency to show up confidently, every single time she creates something new
The Approach
We started with what makes Yvette and her approach truly distinctive — and made sure every design decision pointed back to that.
Together we worked through:
Who Yvette's ideal clients are — people looking for a coach who meets them where they are; families and individuals who want to build genuine, sustainable health habits with someone who truly cares
What makes her different — her holistic philosophy, her infectious motivation, and the way she brings family values into everything she does
What the brand needed to communicate — warmth, energy, and a deep connection to the natural world; fitness that feels joyful, not intimidating
Then we built the visual identity around three things every great brand needs:
Character — incorporating the moon, sun, beach, and ferns as brand icons, reflecting Yvette's love of the outdoors and the natural energy that fuels her coaching. Elements that are personal, meaningful, and immediately recognisable
Consistency — a calm, warm, natural colour palette and considered font pairings that give Yvette a clear visual language to work from every time she creates something new. No more guessing. No more second-guessing.
Flexibility — a full suite of logos and icons designed to work seamlessly across every touchpoint, from printed business cards to digital content to the t-shirts her clients will actually want to wear
The Solution
With the brand foundation in place, we brought everything to life across Yvette's business cards and website — designed to clearly communicate who she is, what she offers, and why her approach is different.
Complemented by beautiful coastal photography by the talented Tania Marie Photography, the whole brand world comes together in a way that feels cohesive, considered, and completely Yvette.
A nature-inspired icon suite that adds personality and meaning across every application
A warm, natural colour palette that feels energising without being overwhelming
A website and business cards that make Yvette's services and values immediately clear
A brand system built to grow with her — flexible enough for wherever Train With Yvette goes next
The Results
Train With Yvette now has a brand as holistic, warm, and full of life as the coaching Yvette delivers every single day.
It's fun. It's family-oriented. It feels like sunshine and ferns and a walk on the beach — which, honestly, is exactly the point.
See Yvette's website here.
Coastal photography by Tania Marie Photography.
Kind words from the client
"Kelly did a excellent job at creating my website and illustrated my logo. I couldn't have been more happier with her work and recommend anyone looking for any of her services."
Yvette Carr, Train With Yvette. Bay of Plenty
Ready to work together?
Ready to dive in? Book a free 20min discovery call and we'll talk through your goals and get the ball rolling!
Not sure what you need? Start with a Brand Audit, we'll figure out exactly what's holding your brand back and what needs to happen next.
Based in Kihikihi, Te Awamutu, working with ambitious growing businesses across New Zealand.
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A Waikato graphic design studio helping New Zealand businesses show up with confidence and attract the right clients through strategic branding & websites.
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kelly@creativebox.co.nz
0272468761
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