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How to come up with a business name

Coming up with a business name can be the first stumbling block when starting a new business or rebranding. Creating the business name “Creative Box” in fact took me ages. And it was hubby Nat that thought of it.  "Creative" because I was going to create bold creative designs for my clients, and "Box" because of our last name Boxell. Those who don't know my last name, kindly think it's because I’m a box of creative goodness, which I secretly not so secretly now love.Here are some easy...

How to increase sales on your website

Business Chicks owner and author of 'The New Hustle' Emma Isaacs calls it "removing the peas", which means ridding your workplace of any annoyances... ie. those small irksome things that get in our way of enjoying our everyday tasks.Today, I thought we'd uncover the annoying so called "peas" that can lurk around in our websites preventing sales... and see how we can make our websites run like a smooth polished sale making machine....

My favourite business card trends

Some might argue the humble paper business card is a dying breed, but I firmly believe they still serve their function. They are the easiest and most natural form of networking and promotion. As we proved during the covid times we are sociable people, we actually like being amongst the company of other humans. And one of the best ways to market your business is chatting with people ( aka networking ), and what do we always need a generous supply of? Thats right, the humble paper business card.Th...

Why do I need different variations of my logo?

I thought today I would explain why it is handy to have different versions of your logos in your visual branding and what they are useful for. Having several variations of your logo gives your business flexibility to show up consistently across all platforms making you easily recognisable. Below I run through the different variations and where you can use them......

How do you know if it's time to rebrand?

Your brand is the sweet face of your business, and over time things change - your industry, market trends, and even your own growth. These might be signalling that it's time for a delicious refresh. But how do you know if it's time to rebrand, though? Let's unwrap the key indicators to consider, one delightful layer at a time.1. Looking outdated: The first indicator that it might be time for a rebrand is an outdated visual identity. If your logo, colors, and overall design elements look old and ...

What is branding?

Well my friends, branding is like the whole personality of your business... it is what makes your business easily recognisable to your clients and they can identify you by your visuals, your messaging and everything you do. If you get all all your branding done correctly, put in practice exceptional customer service and systems and of course have a great product or service ( obvs! ) you can can create loyal fans. These are customers that love you, that are loyal ambassadors, buy your produc...

11th birthday and the lessons I’ve learnt

Well friends, Creative Box is 11 this month. Have I learnt a lot... yesssss... a whole lot... but not the normal business study stuff, the real hard resilient and mindset stuff. Recently, I've had conversation with other business owners, my coach, some lovely design students about what helps, what I've learnt and what I'm STILL working on...1. 'Comparison is the thief of joy' - it's an oldie, but I swear by it, comparing will suck every ounce of happiness out of your bones, so...2. Just be you.....

My favourite signage styles for 2023

The time came when a client wandered down the left side of our house, past Nat's work van into the depths of the carport probably never to be seen again... I thought I must really get a sign for my office. I thought it was obvious my clients would see me smiling and waving from my office, but I soon realised people get nervous turning up to new places to talk with people about topics they are a little unsure about. And the best thing to do, was to get a nice business sign to help people fee...

How to market your business

Starting your business from scratch can be scary and quite daunting, I remember those days too. But after 10 years I've a little black book now of marketing ideas for your business which I thought would be great to share.Some will work fantastically great for you, some won't, but feel free to choose the ones that might:Website ( with great SEO )Industry based online directoriesLocal markets & exposNetworking groupsSocial media ( post, comment, engage )Join Facebook groupsMy Google Business P...

How to create a mood board

Creating a mood board can be very useful prior to creating your business branding. I find it helps the client really pinpoint want they really like in terms of fonts, colours, imagery etc. So what will feel like a jumbled mess in their head is actually a distinct style that they didn't realise they had, as there is always a common thread running through every Pinterest board created by my clients. This part is actually a lot of fun!WHERE DO YOU START?I find Pinterest is the best place to create ...

Key things to remember when designing your logo

Designing your logo for your business doesn't have to be overwhelming at all. In fact if you keep it real simple and follow a few key things they whole process can be quite fun and your logo will be great representation of your business for sometime.Here are some key things to remember when designing your logo for your business:CHOOSING THE NAMEOften the hardest part of the logo but very important. A good brainstorm session will help you get all your ideas out on paper. Things to keep in mind wh...

How to increase the traffic to your website

Have you wondered why your website, even after it has been built beautifully with ultimate functionality and SEO preparation, hasn’t got more traffic coming to it and a better search page ranking? I hear you, I did too! Because besides all those magical things there are other additional ingredients you can or possibly need to add to the secret sauce of being ranked on the first page. If you are a nerd like myself, I’ve enjoyed watching my website climb through the pages over the years. ...

How to communicate to your customers you've re-branded

Exciting news about your business re-brand. It's always refreshing having an update of your business branding, it's like having a big spend up on your wardrobe or a nice new haircut... you feel like a million bucks!Once the work is done its really important to not only update all your marketing channels such as your website, social media pages, email newsletter and business card etc but to tell your customers. We want to save them any confusion and share the re-brand journey with them, as they a...

FOR YOU Floral Free Print

How are you?! Geez 2020 has been one helluva year hasn't it?! So I've been working on this big bunch of flowers print just for you. It's an A4 size print. And all you need to do is follow the link below to download the file and hit print. Take care x...