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Why does my brand need logo variations?

Image of Leah Hoskin Photography's branding on packaging. Image for "Why does my brand need logo variations" blog post. Creative Box, New Zealand.

Learn why and how to use your different logo versions

Hi friends! We've all watched the DIY makeover home shows, where the novice designers get crucified by three judges for placing a teeny tiny armchair in a large empty space. Having a versatile set of logos in your branding is kind of the same thing... but honestly not as scary, I promise.

You might of heard the terms primary logo, secondary, brand mark, etc etc - these all refer back to the different types of logos variations you can get from your designer.

They each play a pretty cool part in carrying your brand seamlessly across the print and digital spaces you'll come across in your business life. And they all help in making your brand look amazing. Let me explain using the branding we did for Leah at Leah Hoskin Photography.

Image showing how to use a secondary logo. By Creative Box. Graphic designer. Te Awamutu. New Zealand.
Image showing how to use a secondary logo. By Creative Box. Graphic designer. Te Awamutu. New Zealand.
Image showing how to use a secondary logo. By Creative Box. Graphic designer. Te Awamutu. New Zealand.
Image showing how to use a secondary logo. By Creative Box. Graphic designer. Te Awamutu. New Zealand.

Let me know if this is helpful. I'd love to know!

Kelly x



 

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