You know that feeling when you walk into your own home and suddenly notice it looks... tired?
The same thing happens with your brand. You see it every day, so you don't often notice when it starts feeling stale to fresh eyes.
Here are 5 signs you need rebrand:
Red Flag #1: You Haven't Updated Anything in 2+ Years
If your website, social media, or marketing materials look exactly the same as they did when Obama was president, that's a problem. Not because change is always good, but because your business has evolved - and your brand should reflect that growth.
Red Flag #2: You're Attracting the Wrong Clients
When you consistently get inquiries from people who can't afford you, want services you don't offer, or just don't "get" your value, your brand messaging has drifted off course.
Red Flag #3: Your Team Struggles to Explain What You Do
Ask your newest employee to describe your business to their friend. If they stumble or give a generic answer, your brand isn't clear enough internally - which means it's definitely confusing externally.
Red Flag #4: You Feel Embarrassed by Your Marketing Materials
If you cringe when handing out business cards or avoid showing your website, your brand confidence is shot. And if you don't believe in it, why should your clients?
Wait, but...
Before you panic about a complete rebrand, try updating one touchpoint this week with your current voice and style. Maybe it's refreshing your LinkedIn headline or rewriting your email signature. Sometimes a small refresh is all you need to fall back in love with your brand.
Your brand should make you feel proud, not apologetic. It should attract your ideal clients like a magnet, not repel them. If it's not doing that job, it could be time for either a tune-up or a transformation.
Let me know which red flag resonated most with you?
