Google Analytics, an Unsung Hero: Your Key to Understanding Website Performance
Without sounding too much of a data nerd, have you ever wondered whether your latest marketing efforts are actually working? Or where your website traffic is really coming from?
This is where Google Analytics ( your website & Google Business Profile other best friend ) comes in...
Getting started is simple: Just set it up with a Gmail account, add the tracking ID to your website, and you can track just about anything.
Slight over exaggeration, but it can tell you a lot, namely:
✖︎ Daily, weekly, and monthly traffic (with historical comparisons)
✖︎ Traffic source breakdown (Google, Facebook, mobile, Pinterest, specific referrals)
✖︎ Audience demographics
✖︎ User journey flow through your website
My point being, if you want to know how your website & marketing is working, then this is a great key to unlocking insights.
Pro tip: Simply Google "Google Analytics setup" or check your website platform's help section to get started.
Have fun tracking your insights, Kelly
