CLIENT: All Iced Up

PROJECT: Brand Design

I'm actually ridiculously excited to share this one... the new rebrand for All Iced Up!

Ali from All Iced Up brings a big dose of smiles, creativity, and genuine love for her work. She creates custom cakes and luxe vanilla cookies, and she needed her branding to reflect her quality, creativity, and fabulous use of colour.

Image of sticker & packaging design mockup for cake & cookie maker, All Iced Up. Creative Box, Waikato, New Zealand.

The challenge:
Ali had a pretty cute DIY logo, but she was struggling with inconsistent colours and fonts. She really wanted a cohesive brand system she could use easily - without overthinking every design decision.

The solution:
First, we dove into research and strategy. Then came the design work, where we made sure everything had a purpose and would actually work (not just look pretty!).

Image of the social media templates mocked up in All Iced Up's new branded colours, fonts & illustrations. Creative Box, Waikato, New Zealand.

Here's what we created for Ali:

✨ Branding packed with personality - her colours, fonts, and icons are unique, creative, and colourful, helping her stand out in the cake industry

✨ Versatile logo formats - easy to use across all touch points, and simple to pop into Canva for social media and other marketing material

✨ Consistent fonts and colour palette - making her instantly recognisable in a busy marketplace

Ipad mockup of All Iced Up's new cake & cookie website look. Creative Box, Waikato, New Zealand.

Image of the bright fun rebrand for All Iced Up's cake & cookie business. Creative Box, Waikato, New Zealand.

Most importantly? Everything is now easier because it's all been intentionally thought out. Ali can focus on creating amazing cakes instead of wrestling with her branding.

What do you reckon? Pretty cute, right?

K x

"What a fun experience it was working with Kelly when designing my new Cake & Cookie brand. Creative, funny, super efficient and happy to change things on the fly. Can’t recommend enough!"

Ali Williams, All Iced Up, Pirongia