Vital Body Therapy brand & website case study
Project: Full rebrand, website & marketing material for Waikato remedial therapist, Heather
The Client
Heather Lever is a craniosacral and remedial therapist—and she's ah-mazing at what she does. I'm not kidding, I know firsthand.
But here's the thing: her brand wasn't reflecting the level of expertise and professionalism she brings to her practice. She was getting clients through word-of-mouth, but her visual identity wasn't positioning her as the go-to therapist in her area.
The Challenge
Heather knew she needed more than just a prettier logo. She needed a brand that:
Positioned her as the trusted, knowledgeable expert
Stood out in a crowded wellness market
Connected with her ideal clients on a deeper level
Worked seamlessly across every touchpoint (from business cards to her website)
One day, Heather rang me and said, "I need a rebrand and I want you to do it." (Some of my absolute favorite words!)
The Approach
We started with strategy, not aesthetics.
First, we figured out:
Who Heather's ideal clients really were (not just anyone needing bodywork, but people seeking holistic, transformative healing)
What made her different from other therapists (her deep understanding of how the body connects and heals, combined with a calm, nature-centered approach)
What her brand needed to communicate (trust, expertise, and a sense of natural, grounded healing)
Then we built the visual identity around that foundation:
Logo variations that gave Heather versatility across all materials
A color palette and imagery inspired by nature—reflecting both Heather's personality and the deeper, holistic work she does
Custom patterns that subtly reference how remedial therapy connects systems in the body
A solid brand framework ensuring consistent use of color, typography, and messaging everywhere
The Solution
The rebrand gave Heather a complete visual system that positions her as the professional, trusted expert she is.
The result?
A brand with personality that resonates with her ideal clients
A website that's easy to navigate and makes booking appointments effortless (saving time for everyone)
Photography by Ruth Gilmour that adds that extra layer of warmth and professionalism
A cohesive presence across printed materials, signage, social media, and web
And here's the magic: everything works together. The brand doesn't just look beautiful—it makes Heather the obvious choice for craniosacral and remedial therapy in her area.
The Results
Heather now shows up as the polished, professional, go-to therapist she's always been—but now her brand proves it at every touchpoint.
Her clients love it. Her new website makes it easy to book. And she's getting inquiries from the exact clients she wants to work with.
This was so much fun to create! Check out Heather's website here
Website photography by Ruth Gilmour.
Kind words from the client
"Kelly at Creative Box has been amazing to work with. Her ability to take my often mixed up concepts and streamline them into a beautiful, concise and successful website is incredible. I get so many compliments for my websites. I recommend Kelly to everyone who is looking to get branding and websites designed."
Heather Lever, Vital Body Therapy, Waikato
Ready to work together?
Ready to dive in? Book a free 20min discovery call and we'll talk through your goals and get the ball rolling!
Not sure what you need? Start with a Brand Audit, we'll figure out exactly what's holding your brand back and what needs to happen next.
Based in Kihikihi, Te Awamutu, working with ambitious growing businesses across New Zealand.
ABOUT
A Waikato graphic design studio helping ambitious, growing New Zealand businesses become the obvious choice in their market through strategic branding & websites.
GET IN TOUCH
kelly@creativebox.co.nz
0272468761
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