What makes this brand a goodie is how it embodies all the key elements a brand should have:

✖ Character: Incorporating the moon, sun, beach, and ferns - Yvette loves the outdoors and is energised by nature, and most of her fitness programs will be conducted outside.

✖ Consistency: Yvette has a very holistic approach to health and fitness, with strong family values so we used a calm, natural, and warm colour palette & font pairing - important here too, she'll know what colours & fonts to use every time she creates branded material.

✖ Flexibility: We've designed a set of logos & icons to fit seamlessly across her future printed materials and digital spaces.