Maddox Photography NZ website case study
Project: Website design for Maddox Photography NZ, home of New Zealand bird photography tours & prints
The Client
John Parker is the talent behind Maddox Photography NZ — an award-winning photographer whose work genuinely stops you in your tracks. We're talking images so stunning they make you want to immediately book a flight to the South Island and purchase a DSLR on the way to the airport.
(Seriously. That Morepork shot. Come on.)
John needed a website that could keep up with his photography — and do serious work behind the scenes while it was at it.
The Challenge
Great photography can carry a website a long way. But John's site needed to do more than look beautiful — it needed to:
Show off his award-winning images in a way that truly did them justice
Tell the story behind his prints in a way that made people feel something before they bought
Make it effortless for visitors to find and book his NZ native bird photography tours and workshops
Convert browsers into buyers — and wanderers into workshop attendees
The Approach
We started with what John does best — storytelling — and built the whole website around it.
That meant getting intentional about:
Copywriting that pulls you in — especially in the product listings for his prints, where the story behind the shot is just as compelling as the image itself
A layout that guides, not overwhelms — easy to follow, intuitive to navigate, with a clear path to whatever you're looking for
Tour and workshop visibility — making it immediately obvious what John is offering and how to get involved
WeTravel integration — so the booking experience for his tours is seamless, professional, and genuinely enjoyable end-to-end
The Solution
The result is a website that works as hard as John does.
It's a feast for the eyes, but it's also a well-oiled machine underneath. Every page has a purpose. Every click takes you somewhere meaningful. And the photography? It does exactly what it should: makes you want to drop everything and go find a Kākā in the wild.
Stunning image presentation that honours the quality of John's work
Product listings with storytelling that connects and converts
Crystal-clear tour and workshop pages that make booking a no-brainer
Smooth WeTravel integration for a premium booking experience
The Results
John now has a website that's as exceptional as the photography it showcases... one that tells his story, sells his prints, and fills his tours.
Such a joy to bring this one to life. Go take a look, and try not to immediately start planning a trip. I dare you. 😄
Website photography by John Parker himself, see the website here.
Kind words from the client
"Working with Kelly from Creative Box on my website design was an absolute joy. Her creativity, professionalism, and easygoing nature made the entire process not only smooth but genuinely fun. She brought fresh ideas to the table while really listening to what I wanted, striking the perfect balance between artistic flair and functional design.
The end result truly reflects my vision, and I couldn’t be happier with how everything came together. Kelly’s passion for what she does shines through in every detail, making it a fantastic experience from start to finish."
John Parker, Maddox Photography NZ. Te Awamutu
Ready to work together?
Ready to dive in? Book a free 20min discovery call and we'll talk through your goals and get the ball rolling!
Not sure what you need? Start with a Brand Audit, we'll figure out exactly what's holding your brand back and what needs to happen next.
Based in Kihikihi, Te Awamutu, working with ambitious growing businesses across New Zealand.
ABOUT
A Waikato graphic design studio helping New Zealand businesses show up with confidence and attract the right clients through strategic branding & websites.
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kelly@creativebox.co.nz
0272468761
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