Denise Mayhew-Leat brand case study
Project: Creative branding & website for life coach, Denise Mayhew-Leat
The Client
Some clients come to you right at the beginning, and there's something really special about that.
Denise Mayhew-Leat is a Waikato-based Executive, Leadership and Personal Development Coach helping people Lead Authentically, Live Fully, and Succeed Purposefully. She works with the kind of people who are ready to stop going through the motions and start showing up fully in their careers, their leadership, and their lives.
Denise is warm, considered, and deeply intentional about the work she does. It was wonderful to be part of her business launch.
The Challenge
Denise arrived ready. She had the vision, the expertise, and the clarity of purpose. She just needed a brand and online presence to match. Starting a new business means making a lot of decisions at once, and Denise wanted to get it right from the very beginning.
She needed:
A brand identity that felt as considered and intentional as her coaching approach
Somewhere to point people. A website that clearly communicated who she helps, what she does, and why it matters
The confidence of knowing her fonts, colours, and visual identity were sorted. No guessing, no inconsistency, just a cohesive look she could use everywhere
Photography that brought the whole thing to life with warmth and authenticity
The Approach
We built Denise's brand world from the ground up. Thoughtfully, intentionally, and with the same care she brings to her clients.
A mini branding suite with all the essential logo variations she needs. Ready to use across print, digital, and everything in between, at any size
A font pairing and colour palette that takes the guesswork out of showing up consistently so every piece of content, every document, every social post feels unmistakably her
A one-page website built around what Denise does and who she helps. Covering her services, the problems she solves, a beautiful about section, social proof, and strong calls to action that actually invite people in
Photography direction for the incredibly talented Shan from She By Shan who absolutely nailed the brief. The images are so on-point they took the whole website to a completely different level, and give Denise a gorgeous collection of brand photography to draw on across socials and any future marketing
The Solution
The result is a brand presence that's confident, cohesive, and completely Denise.
From the logo suite to the website to those stunning photographs everything works together to tell a clear, compelling story: here is someone who knows exactly who she is, who she helps, and the difference she makes.
A brand identity ready to show up beautifully across every touchpoint
A website that speaks directly to the right people and moves them to act
A colour palette and font system that makes consistency effortless
A collection of brand photography that elevates everything it touches
The Results
Denise Mayhew-Leat stepped into the world as a fully-formed brand with the visual identity, the website, and the photography to back up every bit of the extraordinary work she does.
Okay, so this one took a little longer than planned to share with the world — but some things are worth the wait.
Check out her website here
Photography by Shan from She By Shan. Website here
Kind words from the client
"Working with Kelly was such a delight. I had no idea where to start and felt out of my depth. Kelly captured who I was and created a webpage that really reflected what I wanted to achieve.
Kelly brings a positive energy to the process and ensures you are connected to each step, through listening, explaining and understanding.
I have had a great response to my website, and Kelly is there for any questions or back up help needed. Highly recommended for a great experience and result."
Denise Mayhew-Leat, Waikato
Ready to work together?
Ready to dive in? Book a free 20min discovery call and we'll talk through your goals and get the ball rolling!
Not sure what you need? Start with a Brand Audit, we'll figure out exactly what's holding your brand back and what needs to happen next.
Based in Kihikihi, Te Awamutu, working with ambitious growing businesses across New Zealand.
ABOUT
A Waikato graphic design studio helping New Zealand businesses show up with confidence and attract the right clients through strategic branding & websites.
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kelly@creativebox.co.nz
0272468761
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