How many times does someone need to see your brand before they remember you?
More than you probably think...
Let's break it down...
Brand awareness isn't built from one Instagram post. It happens through repeated exposure.
The more consistently people come across you, the more familiar you become.
I watched this play out in real life recently...
I'd driven past a sign countless times and taken absolutely no notice. Then they started showing
up everywhere:
∙A friend mentioned them
∙I saw them in a community group
∙A Facebook post
∙A local newsletter
∙Another friend mentioned them
∙Their sign written van
∙A great written article built real trust
What happened?
Together, they had started to build a picture in my head
Because when I drove past their sign I'd ignored a million times before it clicked!
I knew who they were, what they did, and that they were good trusted locals.
The sign hadn't changed. My awareness of the brand had.
That's how brand awareness & marketing work hand in hand. You don't need to be everywhere. You need to be recognisable, consistent and present enough for the right people to remember you.
Because when they finally need what you offer...
You want to be the brand that comes to mind!
