This was an exciting new design project I really enjoyed. The logo design was created for Paula from The Style Federation, who is a hair, makeup and fashion stylist with a modern edge.

We spent time chatting about exactly what Paula’s new business was and who were her niche market and creating a moodboard that suited her style. Doing this allowed us to design a sleek modern logo with complimentary sub logos and tagline that could easily be used across all mediums.

We continued the logo design process for Paula’s hair, makeup and fashion styling business, The Style Federation into her other business stationery which included her business cards.
We felt including the photo helped show off the style of Paula’s skills, and the rest of the design carried on the clean modern look we wanted.